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Givaudan Invests in French Start-Up

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By: Jamie Matusow

Editor-in-Chief

New applications for scent are in store thanks to fragrances and flavors supplier Givaudan, which announced a one-time investment in Sensorwake, a French start-up company known for innovation in the consumer technology sector. Specifically, the firm is responsible for creating what’s credited to be “the world’s first olfactive alarm clock.”

The investment follows a two-year partnership in which Givaudan and Sensorwake collaborated to design a collection of scents for their first product, “Sensorwake,” a “revolutionary” alarm clock that wakes you up in the morning by diffusing your favorite scents. More recently, a new collaboration on their second product, Oria, uses two Givaudan sleep patents developed by its Science & Technology Centre of Excellence in Ashford, UK. Aiming to improve people’s quality of sleep, Oria is a smart, intuitive device that uses the power of scent to achieve a good night’s rest.

Sensorwake was a Google Science Fair finalist in 2014. The company was awarded the CES Innovation Award in 2016 and 2017 in Las Vegas for outstanding product design and engineering in consumer technology products.

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